Wild Jordan !
Wild Jordan ! Helping Nature ... Helping People ...
Wild Jordan was created as the business unit of RSCN to develop socio-economic programs in all of Jordan's nature reserves. At present, Wild Jordan manages innovative income generating programs that build on locally available skills and products and on the tourism potential of the nature reserves.
Among the small businesses created to date are hand-crafted silver jewellery, organic jams and fruit leathers, painted ostrich eggs, sandblasted frames, environmental board games, natural 100% olive oils and goat leather nature boxes. All of these initiatives are tied to a strong promotional concept that uses "the reserve address" and the conservation philosophy as the main selling points.